EXPERIENCE
Subconscious Designs, LLC — Solo Entrepreneur
January 2015 - Present
• Neuro-Linguistic Programmer (NLP)
• Certified Consulting Hypnotist
• Certified Family Constellations Facilitator (Ancestral Healing)
• Healing Attachment Trauma. Helping clients shift out of having an insecure attachment style and into a earned secure attachment by reprogramming the subconscious mind of the limiting beliefs about self, the world and love that were acquired during infancy and adolescents.
JLL, Menlo Park, CA — Part-time Freelance User Experience Designer & Researcher
February 2019 - December 2020
• Conducted Qualitative User Research Sessions an Virtual Assistant Ai App called JiLL.
• Reiterated designs of the JiLL app in preparation for testing.
Brigade, San Francisco — Senior User Experience Designer & Researcher
September 2016 - January 2019
• Created personas
• Created preliminary personas
• Conducted close to 100 one-on-one interviews with users
• Performed moderated in-person and remote usability testing sessions and in-persona usability sessions
• Created reports tracking the usability findings
• Conducted a series of UX training sessions with the product and design teams
• Presented information on: User Experience Fundamentals, How to Conduct a Usability Test, How to Conduct UserInterviews, Understanding Millennials, Creating Accountability - Online and Offline
• Performed Diary studies
Google, San Francisco — Senior Web Designer
November 2012 - August 2016
• Lead the design and art direction for 25 Google Advertising Marketing Websites
• Design the Marketing websites for: About Gmail, Enterprise, Domains, Apps for Business and the Venice Trek Google Maps page
• On various different projects at Google I have worked with: Project Managers, Information Architects, and Developers throughout the entire phase of a site’s development
• Created aesthetic excellence that is true to the Google brand spirit
• Work with external experience, design and production agencies
• Executed against several projects in a fast-paced, ambiguous environment and deliver strategically sound, conceptually based, iconic experiences
• Managed digital assets and collateral for our key marketing pages, art direction and concept for product photography, iconography, branding for Google’s software and services, and storytelling about key initiatives
R/GA, San Francisco — Senior Visual Designer
April 2012 - November 2012
• Designed and art directed online digital campaigns for Windows 8
• Created websites and banner ads while leading and mentoring junior designers
• Made sure designs were on brand and delivered on time
Razorfish, San Francisco — Freelance Senior Visual Designer
September 2011 - March 2012
• Worked on clients including: Wells Fargo, Nike Women’s and Best Buy
• Worked included: UX design, product design, web design and visual design
Organic, San Francisco — Freelance Senior Visual Designer
October 2010 - September 2011
• Assisted the redesign of the Corporate website for Hilton Worldwide
• Lead design and art direction on Kimberly-Clark e-commerce
Publicis Modem, San Francisco — Senior Visual Designer
February 2010 - October 2010
• Designed many marketing websites for PayPal and its subsidiary companies
• Worked closely with brand guidelines, the UX team, project managers, copywriters, and the client on all projects
• Mentored and trained junior designers
Heat, San Francisco — Freelance Junior Art Director
October - December 2009
• Developed ideas to help expand upon an already existing campaign for Bare Escentuals
• Created a microsite and a social media campaign to help drive traffic to our “Quick Wagon” where women could come on their lunch breaks to get a makeover
• Our ideas helped Bare Escentuals increase fans on Facebook from 52,000 to 124,000 in just 2 weeks (Mentioned in AdWeek)
Organic, San Francisco — Freelance Visual Designer
November 2008 - October 2009
• Assisted in the design of two microsites for Bank of America
• Assisted in the design of a holiday eCard for Intel
• Designed online banners for both Bank of America and Intel to help drive traffic to the microsites and eCard
• Designed presentation decks under tight deadlines
EDUCATION
Nielsen Norman Group | Certified UX Master | November 2016, May 2017, October 2017 - Certification Download - UX Certification (UXC# 1015595)
NLP Marin | Certified Master NLP Practitioner | September 2015 - March 2018
General Assembly | User Experience Design | November 2015 - February 2016
Miami Ad School | Art Direction Program | October 2006 - September 2008
UCLA | Design & Media Arts B.A. | October 2001 - June 2005
INTERNSHIPS
Crispin Porter + Bogusky (Boulder, CO)
JWT (London)
Saatchi & Saatchi (London)
Dial House (San Francisco, CA)
SKILLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Google Apps for Work, public speaking.