SUMMARY
Creative strategist and designer with 20+ years of experience shaping visual identities, digital content, and emotionally resonant brand storytelling. I bring a rare blend of intuitive insight and marketing precision—rooted in design thinking, user empathy and subconscious design. I thrive in purpose-driven spaces where creativity meets clarity, and design becomes a vehicle for human connection and growth.
TOOLS & SKILLS
Adobe Creative Suite, Canva, DaVinci Resolve, Descript
Content design for web, social, and email
Brand identity, visual storytelling, UI/UX design
Basic video editing & audio editing
Public speaking, intuitive collaboration, fast turnarounds
EXPERIENCE
Subconscious Designs, LLC — Founder & Visual Designer
Jan 2015 – Present
Master Neuro-Linguistic Programmer (NLP), Certified Consulting Hypnotist, and Certified Family Constellations Facilitator specializing in reprogramming the subconscious mind.
Designed and launched brand identity, website, and content for a transformational wellness brand focused on subconscious reprogramming
Created downloadable hypnosis products, lead magnets, and interactive digital experiences including quizzes and reprogramming wall art
Designed and edited all content for YouTube, social media, and email marketing
Developed visual brand assets and messaging strategy for acquisition and retention
JLL, Menlo Park, CA — Freelance UX Designer & Researcher
Feb 2019 – Dec 2020
Designed UI and visual system for JiLL, a workplace virtual assistant app
Conducted user interviews and usability testing; synthesized findings into actionable design updates
Delivered polished visual design assets aligned with brand standards
Brigade, San Francisco, CA — UX Researcher & Brand Designer
Sept 2016 – Jan 2019
Conducted 100+ user interviews and usability studies to inform app design
Developed and maintained brand guidelines for our political activist app
Delivered reports and design recommendations to product team
Google, San Francisco, CA — Senior Designer
Nov 2012 – Aug 2016
Led design for 25+ marketing websites including Gmail, Google Apps, and Google Maps
Collaborated across teams to ensure brand consistency and performance
Produced visual assets, illustrations, and digital storytelling across channels
Previous Freelance & Agency Roles — Senior Visual Designer
2008 – 2012
Worked with agencies including R/GA, Razorfish, Organic, and Publicis on clients like Nike, Hilton, PayPal, Best Buy, Kimberly-Clark, and Windows:
Created campaign visuals, UX designs, microsites, and marketing materials
Designed with precision and speed in high-volume environments
EDUCATION & CERTIFICATIONS
Nielsen Norman Group | Certified UX Master | November 2016, May 2017, October 2017 - Certification Download - UX Certification (UXC# 1015595)
NLP Marin | Certified Master NLP Practitioner | September 2015 - March 2018
General Assembly | User Experience Design | November 2015 - February 2016
Miami Ad School | Art Direction Program | October 2006 - September 2008
UCLA | Design & Media Arts B.A. | October 2001 - June 2005
INTERNSHIPS
Crispin Porter + Bogusky (Boulder, CO)
JWT (London)
Saatchi & Saatchi (London)
Dial House (San Francisco, CA)