"Combined with a social-media campaign, the ‘Rethink the Quickie' wagons were a success. In just two weeks, Heat helped Bare Escentuals increase its Facebook fans from 52,000 to 124,000.” Advertising Age.
We knew that once women experienced Bare Escentuals, they would become advocates. So we outfitted a traveling boutique that looked just like their stores we called the “Quickie Wagon” and brought the product to the people. Not only did we reach our campaign goals, the campaign was so successful that when the cosmetics giant, Shiseido, purchased Bare Escentuals at the end of that year, the headline in the San Francisco Business Times read “Quickie Wagons to Japan!”